Strategy & Analytics

Ranking & Traffic are the parameters to rate a successful marketing campaign. They not only attract visitors but also compel them to take action & convert into potential leads or customers. Each Gray Sole Media project follows processes with this strategic core principle.


Website Audit

An audit is the first step in any successful web project. Gray Sole Media will assess your current site and identify opportunities for improvement. The goal of the website audit is to understand strengths and weaknesses of your existing site. This will help simplify the planning of your new site.

Key Phrase Research

Key phrase research should be central to your website SEO plan and design & development of your site. Designed to increase traffic and convert visitors, your site is your greatest marketing tool.

Key phrase research helps align the content on your pages with the SEO topics that people are searching. Once you know what visitors want, you can create web content that they’ll really enjoy.

Persona Research

A successful website is a website that engages visitors and encourages them to take action.

But to create an engaging website, designers need to know who will be using the site. Then they can create designs and copy that reach your target audience.